Welcome to the Department of Marketing

The Department of Marketing offers a "student friendly" environment made up of professors that understand that teaching, research and service go "hand-in-hand" in the promotion of personal and career growth for our graduates.

Marketing is in the "knowledge" business. That is, the department has a crucial role to play in the generation (through scholarly research) and dissemination (through teaching) of new ideas, facts and understanding of today's technologically dynamic business environment. In addition, the department strives to serve the needs of students, parents, employers and the business community.

Marketing majors discover the interrelationship of marketing in the global marketplace to other management tools and prepare themselves for executive/managerial careers. These involve functional areas such as advertising, channel and product decision-making, pricing, retailing and strategic market planning.