MKTG 3410 CONSUMER BEHAVIOR

LEC. 3. Pr., MKTG 3310 or MKTG 3317. Analysis of the buying process as it is affected by environmental and institutional forces. Credit will not be given for both CAHS 3800 and MKTG 3410. (MKTG 3310 or MKTG 3317 require a grade of C or better).

MKTG 4320 PROMOTION STRATEGY

LEC. 3. Pr., MKTG 3310 or MKTG 3317. Examination of promotional objectives, strategy and tactics in marketing. (MKTG 3310 or MKTG 3317 require a grade of C or better).

MKTG 4330 RETAIL MANAGEMENT

LEC. 3. Pr., MKTG 3310 or MKTG 3317. Principles of retail operation: facility location, layout, purchasing, pricing and merchandise control. Credit will not be given for more than one of the following: MKTG 4330, CAHS 5610, and CAHS 6610. (MKTG 3310 or MKTG 3317 require a grade of C or better).

MKTG 4350 SERVICES MARKETING

LEC. 3. Pr., MKTG 3310 or MKTG 3317. Examination of marketing in service industries and implementation of service marketing strategies. (MKTG 3310 or MKTG 3317 require a grade of C or better).

MKTG 4360 MARKETING RESEARCH

LEC. 3. Pr., MKTG 3410 and STAT 2610. Research methods in marketing and their application to marketing problems. (MKTG 3410 or STAT 2610 require a grade of C or better).

MKTG 4370 SALES MANAGEMENT

LEC. 3. Pr., MKTG 3310 or MKTG 3317. Principles and practices of organization and administration of sales organizations. (MKTG 3310 or MKTG 3317 require a grade of C or better).

MKTG 4380 MARKETING CHANNEL SYSTEMS

LEC. 3. Pr., MKTG 3310 or MKTG 3317. Designing channels of distribution: Objectives, constraints, and alternatives: Motivating, evaluating and controlling channel members. (MKTG 3310 or MKTG 3317 require a grade of C or better).

MKTG 4390 PERSONAL SELLING

LEC. 3. Pr., MKTG 3310 or MKTG 3317. Selling strategy as an interdisciplinary business activity. (MKTG 3310 or MKTG 3317 require a grade of C or better).

MKTG 4400 INTERNATIONAL MARKETING

LEC. 3. Pr., MKTG 3310 or MKTG 3317. Strategy, policy and the variables affecting international marketing decisions. Credit will not be given for more than one of the following: MKTG 4400, CAHS 5610, and CAHS 6610. (MKTG 3310 or MKTG 3317 require a grade of C or better).

MKTG 4500 MARKETING ON THE INTERNET

LEC. 3. Pr., MKTG 3310 and COMP 1000. Use of electronic media and the Internet for marketing strategy. Or passing the University IT exam. (MKTG 3310 or MKTG 3317 require a grade of C or better).

MKTG 4600 GREEN MARKETING

LEC. 3. Pr., MKTG 3310 or MKTG 3317. Marketing viewed from an environmental protection perspective and resulting green market strategies. (MKTG 3310 or MKTG 3317 require a grade of C or better).

MKTG 4700 REAL ESTATE MARKETING

LEC. 3. Pr., MKTG 3310 or MKTG 3317. Selling strategy for real property, brokerage, management and marketing of real estate. (MKTG 3310 or MKTG 3317 require a grade of C or better).