The Strategy of Selling Ideas

Business begins with the sale of a product.  No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale.  The development, promotion and sale of products drive successful businesses, large and small.

As a Marketing major you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research, and marketing strategy, you’ll be exposed to advertising, promotion, retail and sales management, e-marketing, even personal selling.

This exposure will generate career opportunities in each area of marketing, and effectively equip you for managerial, even executive positions.

Department Head

Avery Abernethy

Torchmark Professor

abernav@auburn.edu

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