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Education:
PhD, South Carolina, 1990 Post
MBA, Universidad Nacional de Cordoba, Argentina, 1981
MBA, Central Florida, 1980
BSBA, Central Florida, 1977
Areas of Expertise:
Customer service
International marketing
Commercializing technology
Services marketing strategy
Business / market plan development
Marketing management
Health care marketing strategy
Professional Activities:
Dr. Butler has published 39 refereed articles and co-authored one text. His research can be found in The Journal of Retailing, Journal of Services Marketing, Journal of Professional Services Marketing, Marketing Health Services Journal, Journal of Management in Medicine, and Marketing Education Review among others. Dr. Butler is on the review board of the Journal of Executive Education. He frequently reviews manuscripts and textbooks for journals, conferences, and publishers. Dr. Butler is a member of the American Marketing Association and the Council of Supply Chain Management Professionals. He has held executive offices in the Society For Marketing Advances. He has received awards for outstanding research in Services Marketing and Marketing Education. Dr. Butler has received 17 teaching awards from the college, university, and international organizations. He has taught courses at the undergraduate, graduate, and executive level. These include Marketing Management, International Marketing Operations, Marketing Research, Entrepreneurship and the Commercialization of Technology, International Supply Chain Management, and Health Care Marketing. Before becoming an academic, Dr. Butler was a bank auditor, lobbyist, and assistant cruise director.
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