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Department Chair and Professor of Marketing
Phone: (334) 844-2450
Email: natarra@auburn.edu
Office: 201C Lowder Business Bldg.
At Auburn since 1988
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Education:
PhD, Drexel University, 1988
MBA, McGill University, 1981
B.Tech, Indian Institute of Technology, 1973
Areas of Expertise:
Consumer psychology
Marketing research
New product development & management
Cross-cultural research
Professional Activities:
Professor Nataraajan has authored more than 70 articles in professional journals including Journal of Business Research, International Journal of Advanced Media and Communication, Marketing Management Journal, the European Journal of Marketing, the Journal of Consumer Affairs, and the Journal of Political Marketing. He currently serves as Editor of Psychology & Marketing, published by John Wiley & Sons. Nurturing international connections is of particular importance to Dr. Nataraajan. His most recent visit abroad occurred in December 2003, when he was invited to be the Keynote Speaker at two international conferences in Taiwan - the 2003 E-Commerce Research Conference (organized by the National Chung Hsing University at Taichung) and the 2003 Forum on Frontiers in Internet Marketing and Advertising (organized by Yuan-Ze University at Taipei) . While in Taiwan, he was invited to be the Principal Speaker at the 2003 Seminar on Enterprise Modeling and Analysis, jointly organized by the National Chiao Tung University and the National Tsing Hua University, both at Hsinchu. Professor Nataraajan came to academia with seven years of industry experience - first as a sales & service engineer, and then later as a commercial engineer in power project services. Besides editing a major journal, he sits on the editorial boards of five other journals, is an active participant in the executive MBA programs, and finds time to carry out a consulting project or two periodically.
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