 |
Assistant Professor
Phone: (334) 844-2462
Email: padgedt@auburn.edu
Office: 250 Lowder Business Bldg.
At Auburn since 2005
|
Education:
PhD, Pennsylvania State University, 1997
MBA, University of Tennessee-Chattanooga, 1995
BA, University of Tennessee-Chattanooga, 1988
Areas of Expertise:
Marketing strategy
Advertising
Price promotions
Positioning
Services marketing
Sales Management
New Business Development
Professional Activities:
Dr. Padgett has published in the Journal of Marketing, Journal of Marketing Research, Journal of Advertising, Journal of Interactive Marketing, Journal of Retailing, and Journal of Current Issues and Research in Advertising, as well as several refereed conference proceedings. He has been an ad hoc reviewer for the Journal of Advertising, Psychology & Marketing, Journal of Consumer Affairs, Journal of Retailing and Consumer Services, and the Journal of International Marketing, and has served as a reviewer for textbooks in services marketing and business to business marketing. He is currently a member of the Association for Consumer Research and the American Marketing Association.
Dr. Padgett’s primary teaching responsibilities include Marketing Strategy and Marketing Management, though he has taught a variety of courses and won teaching awards at both the undergraduate and graduate levels. He is also a co-advisor for the Auburn University Marketing Association (AUMA). Dr. Padgett has professional sales experience, and has consulted with companies on topics such as sales compensation, sales forecasting, retailing, promotion strategy, marketing planning and implementation, and business development. He also has experience training sales managers in company specific programs (e.g., Hilton Hotels, DHV China BV) and internationally for the China Europe International Business School (CEIBS) in Shanghai.
|
