Mystery. Romance. Franchising?

In Tales of Garcón: The Franchise Players, a charismatic entrepreneur named Garcón tries to direct the destiny of the family-owned hotel that he created. The family’s plans take an unexpected turn when a mysterious investor offers to become the hotel’s first franchisee. Garcón’s carefree son Ramon readily embraces the opportunity, while his cynical daughter Isabel questions the investor’s motives.

Why write a graphic novel about entrepreneurship? In a recent interview, lead author and Lowder Eminent Scholar Dave Ketchen commented: “It is clear that people learn more when they are being entertained. Textbooks in my field offer a great deal of substance, but are notoriously boring. My coauthors and I believed that student engagement and learning could increase if the academic rigor of textbooks and the fun factor of pop management books [merged]. The graphic novel format allowed us to meld rigor and fun.”

Beyond the classroom, the book has been embraced by readers aged seven to seventy. As Garcón would say, “Disfruta de la Aventura, amigos.” Enjoy the adventure, my friends.